Ditch the 9-to-5: Why Email Blasts Need a Time Revolution
- Kevin Hunte
- Mar 7, 2024
- 2 min read
By Kevin Hunte
We've all seen the articles: "The BEST Time to Send a Email Blast or Newsletter!" plastered across marketing blogs. But guess what? Those one-size-fits-all pronouncements about Tuesdays at 10 AM are a recipe for inbox oblivion. Here at Hunte Agency, we're shaking things up with data-driven disruption.
The Problem with "Best Practices":
Let's face it, the email marketing landscape is crowded. Everyone's fighting for a sliver of your attention, and sending emails when everyone else does is a guaranteed snoozefest. The "best practices" often rely on outdated data or cater to B2B audiences, not the passionate individuals who fuel our causes or products.
Data-Driven Disruption:
We dug into the numbers and discovered a fascinating truth: audience engagement isn't a one-time event. People's schedules and online habits are constantly evolving. So, we're taking a multi-pronged approach, informed by real data and A/B testing:
Weekday Warriors vs. Weekend Wanderers: We segment our email lists based on historical open rates. "Weekday Warriors" might get their emails on Mondays for a fresh start, while "Weekend Wanderers" receive theirs on Saturdays for a relaxing catch-up.
Time Zone Travelers: We recognize our supporters aren't all on the same clock. Some might be night owls on the West Coast, while others rise with the sun on the East. We're testing sending times based on supporter location for optimal impact.
Beyond the Blast: We're moving beyond the single email blast. A strategic drip campaign with personalized content and varied sending times keeps our message relevant and avoids inbox fatigue.
The Disruption Continues:
This is just the beginning. We're constantly analyzing results and adapting our approach. The goal? To maximize engagement and ensure your support for our cause is never an afterthought.
The Call to Action:
Stop relying on tired "best practices." Embrace data-driven disruption and personalize your email strategy. Together, let's rewrite the rules of non-profit email marketing and ignite a movement of passionate supporters, whenever they check their inboxes.
Ready to join the revolution? Sign up for our emails (we promise we won't spam you!) and see how we're changing the game.
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